Every book needs a blurb. After the cover (or possibly the title, or the author’s name if s/he’s big enough), the blurb is the number one sales tool. Great blurb can help with great sales. Lackluster blurb, even if it’s for a truly excellent book, can kill a title dead on the web. Sad? Perhaps. But it’s pretty true.
So I’m working on the blurb for Guardian Wolf right now. It’s kind of funny, because I just contacted a cover artist whose work I really like, and she sent me the cover art form. Which, naturally, has a space for the cover blurb. Which, of course, I hadn’t done yet.
The funny part is that I’ve been a freelance back cover copy writer for several years now (and it was for romances! Haha), although I haven’t been getting assignments lately. I totally understand how important it is to blast out great cover copy, and I’ve actually received training (in the form of materials to read over) on how to do so.
So of course, my first stab at writing the copy for Guardian Wolf stunk like a dead packrat stuck in a storm drain for two weeks in the middle of a sultry mid-August heat wave.
Yeah. That good.
Okay, then I did work on it longer and came up with a few more half-done versions, some of which I think might evolve into the final one. But it’s tough going. Ha! Funny how much harder it is when we’re closer to the project.
Goals/messages to achieve in the blurb: paranormal; sexy; wolf shifters; Southwest canyon country setting; series; conflict; drama; readability. Subliminal message: psst! buy me! I’m a hot story totally covered in awesomeness sauce!
And people think all we do is write. Snort.
I’ll let you know how it’s going. Those of you out there who write your own book blurbs, what’s your process like? How do you approach it, and do you have beta readers critique your blurb?